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DiscoverBeauty® Launches to Give Patients Better Information About Cosmetic Procedures and Direct Access to Qualified Doctors

New Website Brings Accessible, Personalized Approach to Cosmetic Surgery Consultations

BOSTON — May 21, 2013 — With the launch of DiscoverBeauty® today, consumers with an interest in cosmetic procedures now have anytime access to technology that allows them to find, connect, and collaborate with cosmetic doctors in New England who are best qualified to help them meet their beauty goals. Understanding that the decision-making process for cosmetic procedures can be confusing and intimidating, DiscoverBeauty® founders designed a one-stop destination where consumers can research surgical and non-surgical treatment options, find board certified physicians based on specific selection criteria, and ultimately begin a personal consultation – all free of charge and with privacy and convenience. DiscoverBeauty® also enables patients to take a more active role in shaping the outcome of their procedure by sharing personal "before and after" photographs through a secure portal on the website.

In its initial phase, DiscoverBeauty® will provide consumers with direct online access to board-certified plastic surgeons, facial plastic surgeons, dermatologists, and oculoplastic surgeons in New England. Plans to add physicians located in other major U.S. cities to the site are forthcoming.

The founder of DiscoverBeauty® is Dr. Min S. Ahn, a nationally recognized specialist in facial aesthetic rejuvenation with a long standing private practice in Westborough, Massachusetts. Encouraged by his own experiences and feedback from peers in the industry, Ahn created DiscoverBeauty® to improve and personalize the way patients and doctors communicate about cosmetic procedures – and to make the process more convenient, more efficient, and more comfortable for both parties.

"While other websites offer information about cosmetic procedures, DiscoverBeauty® takes consumers beyond online research to finding and building a relationship with a doctor they feel comfortable with," said Ahn. "We understand that patients need individualized care and our goal is to streamline the discovery process related to cosmetic surgery, educate patients about their conditions, and help them understand and evaluate potential treatments."

At the center of DiscoverBeauty® is the BeautyCanvasSM – a proprietary, full-body image morphing technology used to simulate the end result of a cosmetic procedure. For the first time, the BeautyCanvasSM provides both consumers and physicians with anytime, anywhere access to the same professional quality morphing tool. Consumers can upload photographs and visually create and communicate their desired beauty outcomes directly to physicians in a secure environment – the BeautyCanvasSM technology is HIPAA compliant. Physicians can then engage patients by sharing their own expert opinions and morphing the images further – moving initial consultations out of the physician’s office and into the comfort of the patient’s own home.

"I am extremely excited about the efficiencies and capabilities DiscoverBeauty® will bring to my practice," said Dr. Frank Fechner, a board-certified facial plastic surgeon based in Worcester, Massachusetts. "Now, more than ever, doctors need tools that streamline the delivery of quality healthcare and shorten response time, all while helping develop and maintain positive patient relationships. Working in a digital society demands the need for patients to find me on the internet, and that I am able to engage with them online in a meaningful way. DiscoverBeauty® makes this process not only possible, but convenient and comfortable - both for patients and me."

Physicians who register and maintain a personal profile in the DiscoverBeauty® Doctor Directory are charged a small usage fee each time they decide to engage with a patient through the portal. Consumers can access all of DiscoverBeauty®’s offerings for free.

DiscoverBeauty® is also an information-hub where consumers can find the latest industry news, beauty tips, patient testimonials, and expert opinion pieces by board certified cosmetic physicians. A selection of professionally recommended beauty products with links to purchase is also available.

Founding DiscoverBeauty® Advisory Board members include: Patrick Byrne, MD, FACS, Director of Facial Plastic and Reconstructive Surgery, Johns Hopkins Medical Institution; David Kim, MD, FACS, San Francisco private practice; Jay Burns, MD, FACS, Assistant Professor, Plastic Surgery, UT Southwestern Medical School; and Joely Kaufman, MD, President of the Miami Society of Dermatology.

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